i first came across these pictures via emma cassi’s blog a few years ago. the clothes are mina perhonen, the stylist is yoko omori, and the location is paris. sounds like a recipe for magic. i have a big photo shoot coming up in a few weeks for the spring 2011 collection. from these pics we’ll produce the hard copy lookbook, postcards and a shopping site. i would love to capture some of what’s going on in the above pictures. so far my collection is really brimming with fantastic prints and colors. my friend rucha will do styling. she has an amazing eye for things and can pull a totally unique look together out of a hat. it’s not paris but i’ve scouted a gorgeous location to take pictures here in the hills that’s all dappled light and sweet flowers.